Lessons Learned in Program Management: Develop a Cohesive Media Campaign to Effectively Advertise Program Services to the Appropriate Audiences

A major lesson learned by Louisiana Spirit is that a program cannot afford to underestimate the importance of media when trying to impart services across broad, widespread populations. Additionally, marketing efforts need to be relatable and compelling to the intended audience in order to overcome any cultural stigma or resistance to seeking behavioral health services. Louisiana Spirit devised a three-phase advertising campaign to maximize its reach and appeal to a broad array of people. The phases were designed to promote a mission of Engagement, Empowerment, and Recovery.